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Attending a conference, networking event, or dinner often leads to “this” question. “So what are you doing?” Before, it was easy. You trotted out words like farmer, accountant, or even lawyer if you were brave. One word was enough. Today it can be a little more complicated. Today we have careers, businesses and personal work …

One of the frequently asked questions is: How do I create a custom URL for my LinkedIn business page? Here are some options: If your business name is one word, remove everything behind “company /” in the default URL, and add your company name. Example: REMARK: This isn’t a permanent URL change, but a custom …

Linkedin is the first social network for professionals. However, creating a profile has some drawbacks. Every job you have may not be great and you could run the risk of attracting a bad reference. Fortunately, Linkedin has an option to hide your profile from search engines. As a warning, it could take several weeks for …